Case Study

Training centres selling courses online

Summary

The Course Provider is a department of one of the oldest Christianity organizations in Hong Kong. It provides over 600 courses of a wide variety of interests to their members.  In order to improve the back-office efficiency, and expand their business, DMA built a complete system to support its business operations.  More significantly, their web site was revamped and the online enrolment and payment capability were included.  Members, after browsing its online catalog, can instantly enrol and pay for the course.  After the system launch, their operations become highly streamlined and the business volumes increased dramatically.

Background

The Course Provider is a department of one of the oldest Christianity organizations in Hong Kong. It provides over 600 courses of a wide variety of interests to their members. 

Challenges

Limited resources, so it is a must to automate the back-office tasks, such as handling member enrolment activities

Revamp their aged web site and ensure up-to-date web content gets published efficiently in their web site

Grow the business sales via e-commerce

Lack of information on business performance (Key Performance Index)

Solution

After a thorough consultation with the business users, DMA implemented a comprehensive, integrated solution that consists of a back-office system handling the course-related functions, a web content management system to support its web site and a front-end e-commerce system to cater for member online enrolment and payment.

Why DMA Solutions?

DMA has proven track record providing e-commerce and business solutions to companies of different sizes.  We understand customer’s needs by listening to them, and then suggest the best options.  With numerous staff who have many years of experience with multi-national firms, DMA's staff are well trained and professional. The company' is flexible and fast-acting for customer's needs.

Benefits

Since the launch of the system, the objectives of the organization are fully achieved; Its customer services, programme, operational and accounting team can now work more efficiently without adding more staff or work overtime.

Management has a wide variety of analysis reports to can understand the business performance real-time.

Business grows tremendously thanks to the online enrolment and payment system.  Members can browse the courses, enroll to them and pay for them online anywhere any time. 

Future Plan

Plans are in place to incorproate more Web2.0 technology and social networking elements in the web site.

Technical References

  • Microsoft .Net technology
  • MSSQL Server and Reporting Services

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